Have you had your V8 today?

Posted on June 16, 2010 by Amanda Truong | 4 Comments

Okay its been awhile since we've had some new designs but nonetheless here it is, our new V8 collection.  The problem with designing is getting inspired, which isn't an issue it's narrowing down the inspirations into one.  I have always been fascinated by the timeless elegance and style from the 1950's through the 1960's in America.  To me it's a lost era of all things defined by simplicity where design took on sharp, strong lines and a clean aesthetic, which we do not see in most designs of today.

Last year, a friend of mine had forwarded me an interesting blog posted on 37Signals, titled Do Americans have bad taste?  Yes, unfortunately most Americans do have bad taste but I agree that it hasn't always been the case.  I don't know what happened within the past decades but design and the choices availed to us are simply put - horrific. Simple is dead.  Everything is saturated with guad and tackiness....but who am I to judge?

I have to admit,  I don't really follow the Indianapolis 500 races but looking at some of Frank Kurtis's designs were most inspiring.  Neiko's V8 is a tribute to his work and paying respect to that lost era of good design.  


It's all in the straps

4 Responses

Skip
Skip

February 02, 2012

Hallelujah! I needed this-you’re my siavor.

ann lyons
ann lyons

June 25, 2010

I’ve been looking for a gym bag for months now and I’ve finally found it at neiko designs! Can’t wait for my bag to get here!

Judy
Judy

June 18, 2010

Awesome!!

Robert G.L.Newkirk III
Robert G.L.Newkirk III

June 17, 2010

Amanda…your product is F.R.E.S.H.

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